International case studies in tourism marketing

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of...

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Bibliographic Details
Other Authors: Aktaş, Gürhan, Kozak, Metin, 1968-
Format: eBook
Language: English
Published: London : Routledge, 2022
Edition: 1st
Series: Routledge International Case Studies in Tourism
Subjects:
cestovní ruch
marketing
tourism
elektronické knihy
případové studie
sborníky
electronic books
case studies
papers of several authors
ISBN: 9781000600315
9781003182856
9781000600322
9781032023151
9781032023137
Physical Description: 1 online zdroj : ilustrace.

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Table of contents

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020 |z 9781032023137 
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245 0 0 |a International case studies in tourism marketing /  |c edited by Gürhan Aktaş and Metin Kozak. 
250 |a 1st 
260 |a London :  |b Routledge,  |c 2022 
300 |a 1 online zdroj :  |b ilustrace. 
490 0 |a Routledge International Case Studies in Tourism 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a cestovní ruch  |7 ph119113  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 9 |a tourism  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a case studies  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Aktaş, Gürhan 
700 1 |a Kozak, Metin,  |d 1968- 
776 0 8 |i Print version:  |z 1032023155  |z 9781032023151  |z 1032023139  |z 9781032023137  |w (OCoLC)1289363195 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3267410&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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