Big data : a road map for successful digital marketing

• Other Authors: Singh, Amandeep, 1982- (Editor), Bansal, Rohit, 1982- (Editor), Sharma, Sandhir, 1974- (Editor)
• Format: Book
• Language: English
• Published: Berlin ; Boston : De Gruyter, [2022]
• Subjects: big data; marketing; digitální média; marketingová komunikace; analýza dat; digital media; communication in marketing; data analysis; digitální marketing; sborníky; papers of several authors
• ISBN: 978-3-11-073841-4; 978-3-11-073371-6; 978-3-11-073378-5
• Physical Description: x, 244 stran : ilustrace (některé barevné) ; 25 cm