Storytelling in luxury fashion : brands, visual cultures, and technologies

"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italia...

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Bibliographic Details
Other Authors: Sikarskie, Amanda Grace, 1982- (Editor)
Format: eBook
Language: English
Published: New York : Routledge, Taylor & Francis Group, 2021.
Series: Routledge research in design studies.
Subjects:
marketing
luxusní zboží
digitální vyprávění
luxuries
digital storytelling
branding (marketing)
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781003022794
9780367901288
9781000259681
9781000259735
9781000259780
Physical Description: 1 online zdroj.

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Table of contents

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020 |a 9781000259681  |q (electronic book) 
020 |a 9781000259735  |q (Mobipocket electronic book) 
020 |a 9781000259780  |q (electronic bk.) 
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080 |a (082)   |2 MRF 
245 0 0 |a Storytelling in luxury fashion :  |b brands, visual cultures, and technologies /  |c edited by Amanda Sikarskie. 
264 1 |a New York :  |b Routledge, Taylor & Francis Group,  |c 2021. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Routledge research in design studies 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"- Resumé vydavatel 
590 |a Taylor & Francis  |b Taylor & Francis All eBooks 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a luxusní zboží  |7 ph241125  |2 czenas 
650 0 7 |a digitální vyprávění  |7 ph922083  |2 czenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a luxuries  |2 eczenas 
650 0 9 |a digital storytelling  |2 eczenas 
653 |a branding (marketing) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Sikarskie, Amanda Grace,  |d 1982-  |e editor. 
776 0 8 |i Print version:  |t Storytelling in luxury fashion  |d New York, NY : Routledge, 2021.  |z 9780367901288  |w (DLC) 2020028495 
830 0 |a Routledge research in design studies. 
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942 |2 udc 
992 |c EBOOK-TN  |c TAYLOR 
993 |x NEPOSILAT  |y EIZ 

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