Storytelling in luxury fashion : brands, visual cultures, and technologies

• Other Authors: Sikarskie, Amanda Grace, 1982- (Editor)
• Format: eBook
• Language: English
• Published: New York : Routledge, Taylor & Francis Group, 2021.
• Series: Routledge research in design studies.
• Subjects: marketing; luxusní zboží; digitální vyprávění; luxuries; digital storytelling; branding (marketing); elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781003022794; 9780367901288; 9781000259681; 9781000259735; 9781000259780
• Physical Description: 1 online zdroj.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"- Resumé vydavatel