Influencer marketing : who really influences your customers?

• Main Authors: Brown, Duncan, 1960- (Author), Hayes, Nick (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2008
• Subjects: řízení vztahů se zákazníky; cílený marketing; manipulace (psychologie); customer relationship management; target marketing; manipulation (psychology); kolektivní monografie; collective monographs
• ISBN: 978-0-7506-8600-6
• Physical Description: xiv, 235 stran : ilustrace ; 25 cm