Cultural influences on global marketing

• Other Authors: Polychroniou, Constantine G. (Editor)
• Format: Book
• Language: English
• Published: USA : Cognella academic publishing, 2017
• Edition: First edition
• Subjects: marketing > sociologické aspekty; kultura > ekonomické aspekty; kulturní vlivy > ekonomické aspekty; marketing > sociological aspects; culture > economical aspects; culture’s influence > economical aspects; sborníky; papers of several authors
• ISBN: 978-1-5165-3632-0
• Physical Description: xi, 191 stran : ilustrace ; 30 cm