rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct, digital & data-driven marketing
  title info:
    title: Direct, digital and data-driven marketing
  name:
    name part: Spiller, Lisa
    name part: 1960-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxu
    date issued: 2020
    edition: 5th edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxviii, 752 stran : ilustrace ; 26 cm
  target audience: specialized
  note: Lisa Spiller
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: analýza dat
  subject:
    topic: přímý marketing
  subject:
    topic: strategický marketing
  subject:
    topic: segmentace trhu
  subject:
    topic: internetový marketing
  subject:
    topic: data analysis
  subject:
    topic: direct marketing
  subject:
    topic: strategic marketing
  subject:
    topic: market segmentation
  subject:
    topic: Internet marketing
  classification: 004.62
  classification: 658.849.2
  classification: 658.8:005.21
  classification: 339.138.017
  classification: 658.8:004.738.5
  classification: (035)
  identifier: 978-1-5297-0818-9
  identifier: 978-1-5297-0817-2
  record info:
    record content source: ABA006
    record creation date: 201030
    record change date: 20220405095508.0
    record identifier: 105428
    language of cataloging:
      language term: cze