Retail marketing management : the 5 Es of ratiling

• Main Author: Grewal, Dhruv
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, 2019
• Edition: First published
• Subjects: marketingový management; marketing management; řízení maloobchodního marketingu > retail marketing; monografie; monographs
• ISBN: 978-1-5264-4685-5
• Physical Description: xxii, 172 stran : ilustrace ; 24 cm