Personal brand management marketing human value

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to indiv...

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Bibliographic Details
Main Author: Waller, Talaya.
Format: Electronic
Language: English
Published: Cham : Springer, 2020.
Series: Management for professionals.
Subjects:
marketing
management
branding (marketing)
elektronické knihy
monografie
electronic books
monographs
ISBN: 9783030437442
9783030437435
Physical Description: 1 online zdroj

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Table of contents

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020 |a 9783030437442  |q (electronic bk.) 
020 |z 9783030437435 
024 7 |a 10.1007/978-3-030-43 
035 |a (OCoLC)1151505602  |z (OCoLC)1152066349  |z (OCoLC)1152530973  |z (OCoLC)1153154195  |z (OCoLC)1153955525  |z (OCoLC)1154458572 
040 |a YDX  |b eng  |c YDX  |d GW5XE  |d EBLCP  |d LQU  |d OCLCF  |d UKAHL  |d NLW  |d N$T  |d OCLCO 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 658.8  |2 MRF 
080 |a 005  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.7)  |2 MRF 
100 1 |a Waller, Talaya. 
245 1 0 |a Personal brand management  |h [electronic resource] :  |b marketing human value /  |c Talaya Waller. 
260 |a Cham :  |b Springer,  |c 2020. 
300 |a 1 online zdroj 
490 1 |a Management for professionals 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the books conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a management  |7 ph115217  |2 czenas 
650 0 |a marketing  |2 eczenas 
650 0 |a management  |2 eczenas 
653 |a branding (marketing) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |z 3030437434  |z 9783030437435  |w (OCoLC)1142023393 
830 0 |a Management for professionals. 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2441194&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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