Design a better business : new tools, skills, and mindset for strategy and innovation

"This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business inc...

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Bibliographic Details
Main Authors: Pijl, Patrick van der, (Author), Lokitz, Justin, (Author), Solomon, Lisa, (Author)
Format: eBook
Language: English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:
ISBN: 9781119272120
9781119272144
9781119272137
9781119272113
Physical Description: 1 online zdroj (269 stran) : ilustrace

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Summary: "This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others"- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781119272120
9781119272144
9781119272137
9781119272113
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty