How to go digital : practical wisdom to help drive your organization's digital transformation

Advice on how companies can succeed in the new digital business environment.The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transfo...

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Bibliographic Details
Corporate Author: Sloan Management Review Association.
Format: eBook
Language: English
Published: Cambridge, Massachusetts ; London, England MIT Press [2018]
Series: The digital future of management
Subjects:
podnikání
zpracování dat
management
business
data processing
elektronické knihy
příručky
electronic books
handbooks and manuals
ISBN: 9780262345323
9780262534987
Physical Description: 1 online zdroj.

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Table of contents

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020 |z 9780262534987 
035 |a (OCoLC)1042921815 
035 |a (OCoLC-P)1042921815 
040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 658.114  |2 MRF 
080 |a 004.62  |2 MRF 
080 |a 005  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
080 |a (035)  |2 MRF 
245 0 0 |a How to go digital :  |b practical wisdom to help drive your organization's digital transformation /  |c MIT Sloan Management Review. 
264 2 |a [Piscataqay, New Jersey] :  |b IEEE Xplore,  |c [2018] 
264 1 |a Cambridge, Massachusetts ; London, England  |b MIT Press  |c [2018] 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a The digital future of management 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Advice on how companies can succeed in the new digital business environment.The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation.- Resumé vydavatel 
650 0 7 |a podnikání  |7 ph115766  |2 czenas 
650 0 7 |a zpracování dat  |7 ph127675  |2 czenas 
650 0 7 |a management  |7 ph115217  |2 czenas 
650 0 9 |a business  |2 eczenas 
650 0 9 |a data processing  |2 eczenas 
650 0 9 |a management  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a příručky  |7 fd133209   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a handbooks and manuals  |2 eczenas 
710 2 |a Sloan Management Review Association. 
710 2 |a M.I.T. Press,  |e publisher. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.7551/mitpress/11633.001.0001?locatt=mode:legacy  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c MITPRESS 
993 |x NEPOSILAT  |y EIZ 

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