|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
104504 |
| 003 |
CZ-ZlUTB |
| 005 |
20220105140001.0 |
| 007 |
ta |
| 008 |
211215s2000 xxua e 001 0 eng d |
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659TWITCHELLJB
|7 0
|8 BOOK
|9 166128
|a UTBZL
|b UTBZL
|c 012
|d 2021-12-15
|l 1
|m 1
|o 659/TWITCHELL,J.B.
|p 420010188816
|q 2026-11-02
|r 2022-02-03 00:00:00
|s 2022-02-03
|v 1080.00
|w 2021-12-15
|x N: nákup;
|y 08
|
| 999 |
|
|
|c 104504
|d 104504
|
| 020 |
|
|
|a 0-609-60563-1
|q (vázáno)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.113.6
|2 MRF
|
| 080 |
|
|
|a 659.123
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Twitchell, James B.,
|d 1943-
|7 xx0075257
|4 aut
|
| 245 |
1 |
0 |
|a 20 ads that shook the world :
|b the century's most groundbreaking advertising and how it changed us all /
|c James B. Twitchell
|
| 246 |
1 |
3 |
|a Twenty ads that shook the world
|
| 264 |
|
1 |
|a New York :
|b Crown publishers,
|c [2000]
|
| 264 |
|
4 |
|c ©2000
|
| 300 |
|
|
|a 229 stran :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní slogany
|7 ph761728
|2 czenas
|
| 650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising slogans
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|
