|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
104387 |
| 003 |
CZ-ZlUTB |
| 005 |
20250902095525.0 |
| 007 |
ta |
| 008 |
210527s2021 xr a e f 000 0 cze |
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658SUTHERLANDR
|7 0
|8 BOOK
|9 165826
|a UTBZL
|b UTBZL
|c 010
|d 2021-11-30
|l 1
|m 2
|o 658/SUTHERLAND,R.
|p 420010188619
|q 2028-12-31
|r 2023-02-10 00:00:00
|s 2023-02-10
|v 499.00
|x N: nákup;
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658SUTHERLANDR
|7 0
|8 BOOK
|9 166235
|a UTBZL
|b UTBZL
|c 010
|d 2021-12-17
|l 1
|m 3
|o 658/SUTHERLAND,R.
|p 420010188778
|q 2028-12-31
|r 2022-01-11 00:00:00
|s 2022-01-11
|v 499.00
|w 2021-12-17
|x N: nákup;
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658SUTHERLANDR
|7 0
|8 BOOK
|9 187716
|a UTBZL
|b UTBZL
|c 012
|d 2025-09-16
|l 1
|m 1
|o 658/SUTHERLAND,R.
|p 420010200370
|q 2029-12-31
|r 2025-09-29 13:46:28
|s 2025-09-29
|v 499.00
|w 2025-09-16
|x N:nákup
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658SUTHERLANDR
|7 0
|8 BOOK
|9 187913
|a UTBZL
|b UTBZL
|c 005
|d 2025-10-06
|l 0
|o 658/SUTHERLAND,R.
|p 420010200450
|r 2025-10-06 10:25:06
|v 499.00
|w 2025-10-06
|x N:nákup
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658SUTHERLANDR
|7 0
|8 BOOK
|9 187914
|a UTBZL
|b UTBZL
|c 006
|d 2025-10-06
|l 1
|o 658/SUTHERLAND,R.
|p 420010200451
|r 2025-10-31 17:41:48
|s 2025-10-20
|v 499.00
|w 2025-10-06
|x N:nákup
|y 04
|
| 999 |
|
|
|c 104387
|d 104387
|
| 015 |
|
|
|a cnb003325773
|
| 020 |
|
|
|a 978-80-7555-134-4
|q (vázáno) :
|c Kč 499,00
|
| 040 |
|
|
|a BOA001
|b cze
|e rda
|
| 041 |
1 |
|
|a cze
|h eng
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 366.1
|2 MRF
|
| 080 |
|
|
|a 658:17.024.4
|2 MRF
|
| 080 |
|
|
|a (0.062)
|2 MRF
|
| 100 |
1 |
|
|a Sutherland, Rory,
|d 1965-
|7 hka20211116202
|4 aut
|
| 240 |
1 |
0 |
|a Alchemy.
|l Česky
|
| 245 |
1 |
0 |
|a Alchymie :
|b kouzlo značky a podivuhodná věda úspěchu marketingových nápadů, které nedávají smysl /
|c Rory Sutherland ; překlad Lenka Lichtenberg
|
| 250 |
|
|
|a Vydání první
|
| 264 |
|
1 |
|a V Brně :
|b Jan Melvil Publishing,
|c 2021
|
| 300 |
|
|
|a 400 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Žádná velká věda
|
| 500 |
|
|
|a Přeloženo z angličtiny
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
7 |
|a úspěch v podnikání
|7 ph286292
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 650 |
0 |
9 |
|a success in business
|2 eczenas
|
| 655 |
|
7 |
|a populárně-naučné publikace
|7 fd131864
|2 czenas
|
| 655 |
|
9 |
|a popular works
|2 eczenas
|
| 700 |
1 |
|
|a Lichtenberg, Lenka
|4 trl
|
| 830 |
|
0 |
|a Žádná velká věda
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|
