Fashion marketing and communication : theory and practice across the fashion industry

• Main Author: Mitterfellner, Olga (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2020
• Subjects: módní průmysl; obchod s oděvy; reklama a propagace; marketing; sociální komunikace; fashion industry; clothes trade; advertising; communication; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-138-32309-4
• Physical Description: xvii, 195 stran : ilustrace ; 25 cm