|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
104309 |
| 003 |
CZ-ZlUTB |
| 005 |
20251008112108.0 |
| 006 |
m o d |
| 007 |
cr |n |
| 008 |
211115s2021 xr a eo 000 0 cze d |
| 999 |
|
|
|c 104309
|d 104309
|
| 020 |
|
|
|a 978-80-7678-043-9
|q (online ;
|q pdf)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 041 |
1 |
|
|a cze
|b cze
|b eng
|
| 072 |
|
7 |
|a 366
|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
|9 18
|
| 080 |
|
|
|a 366.1
|2 MRF
|
| 080 |
|
|
|a 005.311.6
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a 663.2
|2 MRF
|
| 080 |
|
|
|a (048.3)
|2 MRF
|
| 080 |
|
|
|a (043.3)
|2 MRF
|
| 080 |
|
|
|a (0.034.2)
|2 MRF
|
| 100 |
1 |
|
|a Němcová, Jana
|4 dis
|
| 245 |
1 |
0 |
|a Klíčové faktory ovlivňující nákupní rozhodovací proces spotřebitelů generace Y na trhu s vínem =
|b Key factors influencing the buying decision-making process of the Generation Y consumers on the wine market : teze disertační práce /
|c Jana Němcová
|
| 246 |
1 |
3 |
|a Key factors influencing the buying decision-making process of the Generation Y consumers on the wine market
|
| 264 |
|
1 |
|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2021
|
| 264 |
|
4 |
|c ©
|
| 300 |
|
|
|a 1 online zdroj (46 stran) :
|b ilustrace
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a počítač
|b c
|2 rdamedia
|
| 338 |
|
|
|a online zdroj
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Školitel Pavla Staňková
|
| 500 |
|
|
|a Studijní obor: 6208V038 Management a ekonomika
|
| 502 |
|
|
|a Teze disertační práce (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2021
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a Text česky, resumé česky a anglicky
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
7 |
|a rozhodování
|7 ph125259
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a víno
|7 ph116687
|2 czenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 650 |
0 |
9 |
|a decision making
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a wine
|2 eczenas
|
| 655 |
|
7 |
|a teze
|7 fd133701
|2 czenas
|
| 655 |
|
7 |
|a disertace
|7 fd132024
|2 czenas
|
| 655 |
|
7 |
|a elektronické zdroje
|7 fd186922
|2 czenas
|
| 655 |
|
9 |
|a abstracts
|2 eczenas
|
| 655 |
|
9 |
|a dissertations
|2 eczenas
|
| 655 |
|
9 |
|a electronic resources
|2 eczenas
|
| 700 |
1 |
|
|a Staňková, Pavla,
|d 1972-
|7 mzk2002106300
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
|
| 856 |
4 |
1 |
|u https://digilib.k.utb.cz/handle/10563/50092
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|
| 993 |
|
|
|x NEPOSILAT
|y EIZ
|
