Internet, phone, mail, and mixed-mode surveys : the tailored design method

"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thorough...

Full description

Saved in:
Bibliographic Details
Main Authors: Dillman, Don A., 1941- (Author), Smyth, Jolene D., 1978- (Author), Christian, Leah Melani, 1979- (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2014]
Edition: Fourth edition
Subjects:
kvalitativní výzkum
sociální výzkum
sběr dat
dotazníky
qualitative research
social research
data collection
questionnaires
příručky
handbooks and manuals
ISBN: 978-1-118-45614-9
978-1-118-92129-6
978-1-118-92130-2
Physical Description: xvii, 509 stran : ilustrace ; 27 cm

Cover

Table of contents

LEADER 03816cam a2200553 i 4500
001 104255
003 CZ ZlUTB
005 20211104113346.0
007 ta
008 140327s2014 xxua e f 001 0 eng d
999 |c 104255  |d 104255 
020 |a 978-1-118-45614-9  |q (vázáno) 
020 |z 978-1-118-92129-6  |q (ebook) 
020 |z 978-1-118-92130-2  |q (ebook) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002  |e rda 
072 7 |a 3  |x Společenské vědy  |2 Konspekt  |9 18 
080 |a 303.022  |2 MRF 
080 |a 303  |2 MRF 
080 |a 005.311  |2 MRF 
080 |a 303.622  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Dillman, Don A.,  |d 1941-  |7 vse2008462610  |4 aut 
245 1 0 |a Internet, phone, mail, and mixed-mode surveys :  |b the tailored design method /  |c Don A. Dillman, Jolene D. Smyth, Leah Melani Christian 
250 |a Fourth edition 
264 1 |a Hoboken :  |b Wiley,  |c [2014] 
264 4 |c ©2014 
300 |a xvii, 509 stran :  |b ilustrace ;  |c 27 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
500 |a Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009 
504 |a Obsahuje bibliografii (strany 469-490) a rejstříky 
520 |a "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"- Resumé vydavatele 
650 0 7 |a kvalitativní výzkum  |7 ph115045  |2 czenas 
650 0 7 |a sociální výzkum  |7 ph210144  |2 czenas 
650 0 7 |a sběr dat  |7 ph257831  |2 czenas 
650 0 7 |a dotazníky  |7 ph255085  |2 czenas 
650 0 9 |a qualitative research  |2 eczenas 
650 0 9 |a social research  |2 eczenas 
650 0 9 |a data collection  |2 eczenas 
650 0 9 |a questionnaires  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
700 1 |a Smyth, Jolene D.,  |d 1978-  |7 xx0202645  |4 aut 
700 1 |a Christian, Leah Melani,  |d 1979-  |7 xx0202654  |4 aut 
910 |a ZLD002 
942 |2 udc 
992 |a BK  |b SK 
952 |0 0  |1 0  |4 0  |6 303DILLMANDA  |7 0  |8 BOOK  |9 165419  |a UTBZL  |b UTBZL  |c 010  |d 2021-11-01  |l 1  |m 2  |o 303/DILLMAN,D.A.  |p 420010188399  |q 2028-12-21  |r 2021-11-05  |s 2021-11-05  |v 1562.00  |w 2021-11-01  |x N:nákup;   |y 08 

Similar Items