The indestructible brand : crisis management in the age of social media

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners t...

Full description

Saved in:
Bibliographic Details
Main Authors: Sharma, Venke, (Author), Kharas, Hushidar, (Author)
Format: eBook
Language: English
Published: New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Subjects:
krizový management
produktový management
obchodní značky
public relations
sociální média
crisis management
product management
brand name products
social media
elektronické knihy
monografie
electronic books
monographs
ISBN: 9789386446800
9789353280574
9789386446817
9789386446794
Physical Description: 1 online zdroj (xiv, 142 stran)

Cover

Table of contents

LEADER 03953cam a2200661 i 4500
001 104189
003 CZ-ZlUTB
005 20211130141425.0
006 m o d
007 cr |||||||||||
008 170613t20172017ii a fo 000 0 eng
999 |c 104189  |d 104189 
020 |a 9789386446800  |q (electronic book) 
020 |a 9789353280574 
020 |z 9789386446817 
020 |z 9789386446794  |q (paperback  |q alkaline paper) 
035 |a (OCoLC)990141258  |z (OCoLC)1038468239  |z (OCoLC)1125800359  |z (OCoLC)1243083699 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO  |d N$T  |d YDX  |d OCLCF  |d EBLCP  |d MERUC  |d IDEBK  |d OCLCQ  |d YDX  |d IDB  |d OCLCO  |d OCLCQ  |d UUM  |d WRM  |d DEBBG  |d DEHBZ  |d OCLCQ  |d AGLDB  |d IGB  |d OCLCQ  |d NLE  |d INT  |d AUW  |d BTN  |d MHW  |d INTCL  |d SNK  |d UKMGB  |d OCLCQ  |d G3B  |d BRX  |d S8I  |d S8J  |d OCLCQ  |d S9I  |d STF  |d D6H  |d OCLCQ  |d M8D  |d SGPBL  |d OCLCQ  |d SFB  |d OCLCQ  |d SRU 
042 |a pcc 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 005.931  |2 MRF 
080 |a 658.6  |2 MRF 
080 |a 658.626  |2 MRF 
080 |a 659.4  |2 MRF 
080 |a 316.774:004.738  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Sharma, Venke,  |e author. 
245 1 4 |a The indestructible brand :  |b crisis management in the age of social media /  |c Venke Sharma and Hushidar Kharas. 
264 1 |a New Delhi, India :  |b SAGE Publications India Pvt Ltd ;  |a Thousand Oaks, California, USA :  |b SAGE Publications Inc,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online zdroj (xiv, 142 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis-ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand's response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it's time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.- Resumé vydavatel 
590 |a SAGE  |b SAGE Knowledge All Titles 
650 0 7 |a krizový management  |7 ph121964  |2 czenas 
650 0 7 |a produktový management  |7 ph803135  |2 czenas 
650 0 7 |a obchodní značky  |7 ph166532  |2 czenas 
650 0 7 |a public relations  |7 ph115957  |2 czenas 
650 0 7 |a sociální média  |7 ph634112  |2 czenas 
650 0 9 |a crisis management  |2 eczenas 
650 0 9 |a product management  |2 eczenas 
650 0 9 |a brand name products  |2 eczenas 
650 0 9 |a public relations  |2 eczenas 
650 0 9 |a social media  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Kharas, Hushidar,  |e author. 
776 0 8 |i Print version:  |a Sharma, Venke.  |t Indestructible brand.  |d Thousand Oaks, California : SAGE, 2017  |z 9789386446794  |w (DLC) 2017019641 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://sk.sagepub.com/books/the-indestructible-brand  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c SAGE 

Similar Items