rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fundraising
    sub title: principles and practice
  name:
    name part: Worth, Michael J.
    role:
      role term: creator
  type of resource: text
  genre: elektronické knihy
  genre: monografie
  genre: electronic books
  genre: monographs
  origin info:
    place:
      place term: cau
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (xxv, 476 stran)
  abstract: Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.- Resumé vydavatel
  target audience: specialized
  note: Michael J. Worth, the George Washington University.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Obsahuje bibliografické odkazy a index.
  subject:
    topic: fundraising
  subject:
    topic: neziskové organizace
  subject:
    topic: charitativní činnost
  subject:
    topic: fund raising
  subject:
    topic: nonprofit organizations
  subject:
    topic: charities
  classification: 364-646.3
  classification: 334.012.46
  classification: 364-32
  classification: (0.034.2:08)
  classification: (048.8)
  identifier: 9781483319520
  identifier: 9781483393575
  identifier: 9781483393599
  identifier: 9781483393568
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: DLC
    record creation date: 150330
    record change date: 20251008112107.0
    record identifier: 104178
    language of cataloging:
      language term: eng