Fundraising : principles and practice

Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinkin...

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Bibliographic Details
Main Author: Worth, Michael J.
Format: eBook
Language: English
Published: Los Angeles : SAGE, [2016]
Subjects:
fundraising
neziskové organizace
charitativní činnost
fund raising
nonprofit organizations
charities
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781483319520
9781483393575
9781483393599
9781483393568
Physical Description: 1 online zdroj (xxv, 476 stran)

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Table of contents

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020 |a 9781483319520  |q (pbk. ;  |q alk. paper) 
020 |a 9781483393575 
020 |a 9781483393599 
020 |a 9781483393568 
024 8 |a 40025156413 
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042 |a pcc 
072 7 |a 364  |x Sociální problémy vyžadující podporu a pomoc. Sociální zabezpečení  |2 Konspekt  |9 18 
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080 |a 334.012.46  |2 MRF 
080 |a 364-32  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Worth, Michael J. 
245 1 0 |a Fundraising :  |b principles and practice /  |c Michael J. Worth, the George Washington University. 
264 1 |a Los Angeles :  |b SAGE,  |c [2016] 
300 |a 1 online zdroj (xxv, 476 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.- Resumé vydavatel 
590 |a SAGE  |b SAGE Knowledge All Titles 
650 0 7 |a fundraising  |7 ph138986  |2 czenas 
650 0 7 |a neziskové organizace  |7 ph115448  |2 czenas 
650 0 7 |a charitativní činnost  |7 ph135878  |2 czenas 
650 0 9 |a fund raising  |2 eczenas 
650 0 9 |a nonprofit organizations  |2 eczenas 
650 0 9 |a charities  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version  |z 9781483319520 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://sk.sagepub.com/books/fundraising-principles-and-practice  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c SAGE 

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