rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic corporate communication in the digital age
  name:
    name part: Camilleri, Mark Anthony
    name part: 1976-
    role:
      role term: editor.
  type of resource: text
  genre: elektronické knihy
  genre: sborníky
  genre: electronic books
  genre: papers of several authors
  origin info:
    place:
      place term: enk
    date issued: 2021
    copyright date: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (xx, 259 stran)
  abstract: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.- Resumé vydavatel
  target audience: specialized
  note: Mark Anthony Camilleri.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  note: Obsahuje bibliografické odkazy.
  subject:
    topic: digitální přenosové systémy
  subject:
    topic: strategický management
  subject:
    topic: komunikace (sdělování)
  subject:
    topic: digital communications
  subject:
    topic: strategic planning
  subject:
    topic: human communication
  classification: 621.391.037.37
  classification: 005.21
  classification: 316.77
  classification: (0.034.2:08)
  classification: (082)
  identifier: 9781800712645
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: UtOrBLW
    record creation date: 210218
    record change date: 20251008112106.0
    record identifier: 104096
    language of cataloging:
      language term: eng