rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sport startups
    sub title: new advances in entrepreneurship
  name:
    name part: Ratten, Vanessa
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: elektronické knihy
  genre: monografie
  genre: electronic books
  genre: monographs
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (136 stran)
  abstract: Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.- Resumé vydavatel
  target audience: specialized
  note: by Vanessa Ratten (La Trobe University, Australia).
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  note: Obsahuje bibliografické odkazy.
  subject:
    topic: podnikání
  subject:
    topic: sportovní management
  subject:
    topic: sport
  subject:
    topic: business
  subject:
    topic: sports management
  subject:
    topic: sport
  classification: 658.114
  classification: 796.062
  classification: 796/799
  classification: (0.034.2:08)
  classification: (048.8)
  identifier: 9781789730814
  identifier: 9781789730838
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: UtOrBLW
    record creation date: 201123
    record change date: 20251008112106.0
    record identifier: 104091
    language of cataloging:
      language term: eng