The new generation Z in Asia : dynamics, differences, digitalization

This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and...

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Bibliographic Details
Other Authors: Gentina, Elodie, (Editor), Parry, Emma, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Edition: First edition.
Series: Changing context of managing people.
Subjects:
generace Z > Asie
mezigenerační vztahy
spotřebitelské chování
generation Z > Asia
intergenerational relations
consumer behavior
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781800432208
9781800432222
Physical Description: 1 online zdroj (224 stran)

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Table of contents

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999 |c 104090  |d 104090 
020 |a 9781800432208  |q (electronic bk.) 
020 |a 9781800432222 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
043 |a a------ 
072 7 |a 316.4/.7  |x Sociální interakce. Sociální komunikace  |2 Konspekt  |9 18 
080 |a 316.346.36-053.81  |2 MRF 
080 |a (5)  |2 MRF 
080 |a 316.4.051.63  |2 MRF 
080 |a 366.1  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (082)  |2 MRF 
245 0 4 |a The new generation Z in Asia :  |b dynamics, differences, digitalization /  |c edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK). 
250 |a First edition. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2020. 
264 4 |c ©2020 
300 |a 1 online zdroj (224 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a The changing context of managing people 
500 |a Includes index. 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.- Resumé vydavatel 
650 0 7 |a generace Z  |7 ph1017164  |z Asie  |2 czenas 
650 0 7 |a mezigenerační vztahy  |7 ph202180  |2 czenas 
650 0 7 |a spotřebitelské chování  |7 ph125966  |2 czenas 
650 0 9 |a generation Z  |z Asia  |2 eczenas 
650 0 9 |a intergenerational relations  |2 eczenas 
650 0 9 |a consumer behavior  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Gentina, Elodie,  |e editor. 
700 1 |a Parry, Emma,  |e editor. 
776 |z 9781800432215 
830 0 |a Changing context of managing people. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781800432208  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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