Continuing to broaden the marketing concept
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2020.
|
| Series | Review of marketing research ;
v. 17. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787548244 9781787548268 |
| DOI | 10.1108/s1548-6435202017 |
| Physical Description | 1 online zdroj (328 stran) |
Cover
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| 245 | 0 | 0 | |a Continuing to broaden the marketing concept / |c edited by Dawn Iacobucci (Vanderbilt University, USA). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online zdroj (328 stran) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research ; |v 17 | |
| 500 | |a Includes index. | ||
| 504 | |a Obsahuje bibliografické odkazy. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Iacobucci, Dawn, |e editor. | |
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| 830 | 0 | |a Review of marketing research ; |v v. 17. | |
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