rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Green behavior and corporate social responsibility in Asia
  name:
    name part: Quoquab, Farzana
    role:
      role term: editor.
  name:
    name part: Mohammad, Jihad
    role:
      role term: editor.
  type of resource: text
  genre: elektronické knihy
  genre: sborníky
  genre: electronic books
  genre: papers of several authors
  origin info:
    place:
      place term: enk
    date issued: 2019
    copyright date: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (xxix, 179 stran)
  abstract: In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.- Resumé vydavatel
  target audience: specialized
  note: edited by Farzana Quoquab, and Jihad Mohammad.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  subject:
    geographic code: a------
  subject:
    topic: společenská odpovědnost firem
    geographic: Asie
  subject:
    topic: corporate social responsibility
    geographic: Asia
  classification: 005.35
  classification: (5)
  classification: (082)
  classification: (0.034.2:08)
  identifier: 9781787566835
  identifier: 9781787566859
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: UtOrBLW
    record creation date: 190617
    record change date: 20251008112106.0
    record identifier: 104064
    language of cataloging:
      language term: eng