Green behavior and corporate social responsibility in Asia

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western...

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Bibliographic Details
Other Authors: Quoquab, Farzana, (Editor), Mohammad, Jihad, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
společenská odpovědnost firem > Asie
corporate social responsibility > Asia
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781787566835
9781787566859
Physical Description: 1 online zdroj (xxix, 179 stran)

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Table of contents

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043 |a a------ 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
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080 |a (5)  |2 MRF 
080 |a (082)   |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
245 0 0 |a Green behavior and corporate social responsibility in Asia /  |c edited by Farzana Quoquab, and Jihad Mohammad. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online zdroj (xxix, 179 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.- Resumé vydavatel 
650 0 7 |a společenská odpovědnost firem  |7 ph257195  |z Asie  |2 czenas 
650 0 9 |a corporate social responsibility  |z Asia  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Quoquab, Farzana,  |e editor. 
700 1 |a Mohammad, Jihad,  |e editor. 
776 |z 9781787566842 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781787566835  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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