Gambling advertising : nature, effects and regulation

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...

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Bibliographic Details
Main Author: Gunter, Barrie, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
hazardní hry
reklama a propagace
gambling
advertising
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781787699236
9781787699250
Physical Description: 1 online zdroj (v, 200 stran)

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Table of contents

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008 190415s2019 enk fo 001 0 eng d
999 |c 104062  |d 104062 
020 |a 9781787699236  |q (e-book) 
020 |a 9781787699250  |q (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 794.9  |2 MRF 
080 |a 659.1  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Gunter, Barrie,  |e author. 
245 1 0 |a Gambling advertising :  |b nature, effects and regulation /  |c by Barrie Gunter (University of Leicester, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online zdroj (v, 200 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.- Resumé vydavatel 
650 0 7 |a hazardní hry  |7 ph120652  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 9 |a gambling  |2 eczenas 
650 0 9 |a advertising  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 |z 9781787699243 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781787699236  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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