rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: handbook of managing and marketing tourism experiences
  name:
    name part: Sotiriadis, Marios
    role:
      role term: editor.
  name:
    name part: Gursoy, Dogan
    role:
      role term: editor.
  type of resource: text
  genre: elektronické knihy
  genre: sborníky
  genre: electronic books
  genre: papers of several authors
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (584 stran)
  abstract: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.- Resumé vydavatel
  target audience: specialized
  note: edited by Marios Sotiriadis, Dogan Gursoy.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  note: Obsahuje bibliografické odkazy a index.
  subject:
    topic: cestovní ruch
  subject:
    topic: reklama a propagace
  subject:
    topic: management cestovního ruchu
  subject:
    topic: tourism
  subject:
    topic: advertising
  subject:
    topic: tourism management
  classification: 338.48
  classification: 659.1
  classification: 338.486
  classification: (0.034.2:08)
  classification: (082)
  identifier: 9781786352897
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: UtOrBLW
    record creation date: 170605
    record change date: 20251008112105.0
    record identifier: 104038