The management and leadership of educational marketing research, practice and applications

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...

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Bibliographic Details
Other Authors: Oplatka, Izhar., Hemsley-Brown, Jane, 1950-
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2012.
Series: Advances in educational administration ; v. 15.
Subjects:
management školy
marketing
školská správa
školy
vysoké školy
school management
school administration
schools
universities and colleges
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781781902431
Physical Description: 1 online zdroj (x, 286 p.) : ilustrace

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Table of contents

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008 121001s2012 enka fo 001 0 eng d
999 |c 104030  |d 104030 
020 |a 9781781902431  |q (electronic bk.) 
040 |a UtOrBLW  |c UtOrBLW 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 37.091.113  |2 MRF 
080 |a 658.8  |2 MRF 
080 |a 37.014.6  |2 MRF 
080 |a 373/378  |2 MRF 
080 |a 378  |2 MRF 
080 |a (082)   |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
245 0 4 |a The management and leadership of educational marketing  |h [electronic resource] :  |b research, practice and applications /  |c edited by Izhar Oplatka, Jane Hemsley-Brown. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2012. 
300 |a 1 online zdroj (x, 286 p.) :  |b ilustrace 
490 1 |a Advances in educational administration,  |x 1479-3660 ;  |v v. 15 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education.- Resumé vydavatel 
650 0 7 |a management školy  |7 ph118550  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a školská správa  |7 ph127816  |2 czenas 
650 0 7 |a školy  |7 ph116830  |2 czenas 
650 0 7 |a vysoké školy  |7 ph116649  |2 czenas 
650 0 9 |a school management  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a school administration  |2 eczenas 
650 0 9 |a schools  |2 eczenas 
650 0 9 |a universities and colleges  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Oplatka, Izhar. 
700 1 |a Hemsley-Brown, Jane,  |d 1950- 
776 1 |z 9781781902424 
830 0 |a Advances in educational administration ;  |v v. 15. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1479-3660(2012)15  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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