rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, George E. (George Edward)
    name part: 1951-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Belch, Michael A.
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2021
    copyright date: 2021
    edition: 12e
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxxi, 740 stran, 69 různě číslovaných stran : barevné ilustrace ; 28 cm
  target audience: adult
  note: George E. Belch & Michael A. Belch
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: reklama a propagace
  subject:
    topic: marketingová komunikace
  subject:
    topic: advertising
  subject:
    topic: communication in marketing
  classification: 659.1
  classification: 658.8:316.77
  classification: (075)
  identifier: 978-1-260-57099-1
  record info:
    record content source: ZLD002
    record creation date: 210923
    record change date: 20211005100626.0
    record identifier: 104026
    language of cataloging:
      language term: cze