Media selling : digital, television, audio, print and cross-platform

• Main Authors: Warner, Charles, 1932- (Author), Lederer, William (Author), Moroz, Brian (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley Blackwell, [2020]
• Edition: Fifth edition
• Subjects: prodej; reklama a propagace; internetová reklama; reklamní média; rozhlasová reklama; televizní reklama; selling; advertising; Internet advertising; advertising media; radio advertising; television advertising; kolektivní monografie; collective monographs
• ISBN: 978-1-119-47739-6
• Physical Description: xv, 557 stran : ilustrace ; 25 cm