Building brand identity in the age of social media : emerging research and opportunities

"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...

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Bibliographic Details
Main Authors: Ekhlassi, Amir, 1979- (Author), Niknejhad Moghadam, Mahdi, 1990- (Author), Adibi, Amir Mohammad, 1991- (Author)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
obchodní značky
internetový marketing
reklama a propagace
sociální média
brand name products
Internet marketing
advertising
social media
branding (marketing)
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781522551430
9781522551447
Physical Description: 1 online zdroj (14 PDFs (ix, 189 stran))

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020 |a 9781522551447  |q (ebook) 
024 7 |a 10.4018/978-1-5225-5143-0  |2 doi 
035 |a (OCoLC)1017716869  |z (OCoLC)1017738211 
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080 |a 316.774:004.738  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Ekhlassi, Amir,  |d 1979-  |e author. 
245 1 0 |a Building brand identity in the age of social media :  |b emerging research and opportunities /  |c by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. 
264 1 |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :  |b IGI Global,  |c [2017] 
300 |a 1 online zdroj (14 PDFs (ix, 189 stran)) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 3 |a "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"- Resumé vydavatele 
650 0 7 |a obchodní značky  |7 ph166532  |2 czenas 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a sociální média  |7 ph634112  |2 czenas 
650 0 9 |a brand name products  |2 eczenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a advertising  |2 eczenas 
650 0 9 |a social media  |2 eczenas 
653 |a branding (marketing) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Niknejhad Moghadam, Mahdi,  |d 1990-  |e author. 
700 1 |a Adibi, Amir Mohammad,  |d 1991-  |e author. 
710 2 |a IGI Global,  |e publisher. 
776 0 8 |i Print version:  |z 1522551433  |z 9781522551430  |w (DLC) 2017036702 
830 0 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c IGIG 
993 |x NEPOSILAT  |y EIZ 

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