Building brand identity in the age of social media : emerging research and opportunities

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Bibliographic Details
Main Authors Ekhlassi, Amir, 1979- (Author), Niknejhad Moghadam, Mahdi, 1990- (Author), Adibi, Amir Mohammad, 1991- (Author)
Format Electronic eBook
LanguageEnglish
Published Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]
SeriesAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects
obchodní značky
internetový marketing
reklama a propagace
sociální média
brand name products
Internet marketing
advertising
social media
branding (marketing)
elektronické knihy
monografie
electronic books
monographs
Online AccessFull text
ISBN9781522551430
9781522551447
Physical Description1 online zdroj (14 PDFs (ix, 189 stran))

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Abstract:"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"- Resumé vydavatele
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781522551430
9781522551447
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj (14 PDFs (ix, 189 stran))

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