Building brand identity in the age of social media : emerging research and opportunities

"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...

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Bibliographic Details
Main Authors: Ekhlassi, Amir, 1979- (Author), Niknejhad Moghadam, Mahdi, 1990- (Author), Adibi, Amir Mohammad, 1991- (Author)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
obchodní značky
internetový marketing
reklama a propagace
sociální média
brand name products
Internet marketing
advertising
social media
branding (marketing)
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781522551430
9781522551447
Physical Description: 1 online zdroj (14 PDFs (ix, 189 stran))

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Summary: "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"- Resumé vydavatele
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781522551430
9781522551447
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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