Driving customer appeal through the use of emotional branding
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same...
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| Other Authors | , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, PA :
IGI Global, Disseminator of Knowledge,
[2018]
|
| Series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781522529217 9781522529224 |
| ISSN | 2327-5529 |
| Physical Description | 1 online zdroj (xviii, 366 stran) : ilustrace |
Cover
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| 245 | 0 | 0 | |a Driving customer appeal through the use of emotional branding / |c Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India. |
| 264 | 1 | |a Hershey, PA : |b IGI Global, Disseminator of Knowledge, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online zdroj (xviii, 366 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series, |x 2327-5529 | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | |a "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"- Resumé vydavatel | ||
| 650 | 0 | 7 | |a produktový management |x psychologické aspekty |7 ph803135 |2 czenas |
| 650 | 0 | 7 | |a řízení značky |x psychologické aspekty |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 9 | |a product management |x psychological aspects |2 eczenas |
| 650 | 0 | 9 | |a brand management |x psychological aspects |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Garg, Ruchi, |d 1985- |e editor. | |
| 700 | 1 | |a Chhikara, Ritu, |e editor. | |
| 700 | 1 | |a Panda, Tapan K. |q (Tapan Kumar), |e editor. | |
| 700 | 1 | |a Kataria, Aarti, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |t Driving customer appeal through the use of emotional branding. |d Hershey, PA : IGI Global, Disseminator of Knowledge, [2018] |z 9781522529217 |w (DLC) 2017012412 |w (OCoLC)989810912 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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