Fashion marketing & merchandising

• Main Author: Wolfe, Mary Gorgen, 1941- (Author)
• Format: Book
• Language: English
• Published: Tinley Park, IL : The Goodheart-Willcox Company, Inc., [2019]
• Edition: Fifth edition
• Subjects: móda; oděvy; módní doplňky; management prodeje; marketing; reklama a propagace; maloobchod; fashion; clothes; fashion accessories; sales management; advertising; retail trade; příručky; handbooks, manuals, etc
• ISBN: 978-1-63563-145-6
• Physical Description: xvi, 639 stran : barevné ilustrace ; 28 cm
• Item Description: "Previously published as The World of Fashion Merchandising by Mary G. Wolfe" Z rubu titulní strany; Terminologický slovník