Managing corporate social responsibility : a communication approach

• Main Authors: Coombs, W. Timothy, 1960- (Author), Holladay, Sherry J. (Author)
• Format: Book
• Language: English
• Published: Chichester, West Sussex, UK : Wiley-Blackwell, 2012
• Edition: First edition
• Subjects: společenská odpovědnost firem; obchodní komunikace; masmédia; sociální média; corporate social responsibility; communication in business; mass media; social media; kolektivní monografie; collective monographs
• ISBN: 978-1-4443-3645-0; 978-1-4443-3629-0
• Physical Description: xii, 180 stran : ilustrace ; 23 cm