Strategic brand management : building, measuring, and managing brand equity

Saved in:
Bibliographic Details
Main Authors Keller, Kevin Lane, 1956- (Author), Swaminathan, Vanitha (Author)
Format Book
LanguageEnglish
Published Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2020]
EditionFifth edition
Subjects
řízení značky
obchodní značky
strategický management
brand management
brand name products
strategic planning
učebnice
textbooks
ISBN978-1-292-31496-9
Physical Description621 stran : ilustrace 27 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-292-31496-9
Physical Description:621 stran : ilustrace 27 cm

Similar Items