Description: Strategic brand management :

Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Authors:	Keller, Kevin Lane, 1956- (Author), Swaminathan, Vanitha (Author)
Format:	Book
Language:	English
Published:	Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2020]
Edition:	Fifth edition
Subjects:	řízení značky obchodní značky strategický management brand management brand name products strategic planning učebnice textbooks
ISBN:	978-1-292-31496-9
Physical Description:	621 stran : ilustrace 27 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	978-1-292-31496-9