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LEADER |
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191018s2017 xxua e 001 0 eng d |
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|x Hospodářská a výrobní odvětví
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|a Wirtz, Jochen
|7 mub2010582266
|4 aut
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245 |
1 |
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|a Winning in service markets :
|b success through people, technology and strategy /
|c Jochen Wirtz
|
264 |
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1 |
|a Hackensack :
|b World Scientific,
|c [2017]
|
264 |
|
4 |
|c ©2017
|
300 |
|
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|a xvii, 684 stran :
|b ilustrace ;
|c 23 cm
|
336 |
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|a text
|b txt
|2 rdacontent
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|a bez média
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
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650 |
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|a služby
|7 ph116190
|2 czenas
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|a service industries
|2 eczenas
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|a marketing služeb
|a management služeb
|
655 |
|
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|a monografie
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|a monographs
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