Winning in service markets : success through people, technology and strategy

• Main Author: Wirtz, Jochen (Author)
• Format: Book
• Language: English
• Published: Hackensack : World Scientific, [2017]
• Subjects: služby; service industries; marketing služeb > management služeb; monografie; monographs
• ISBN: 978-1-944659-05-9
• Physical Description: xvii, 684 stran : ilustrace ; 23 cm