Winning in service markets : success through people, technology and strategy

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Bibliographic Details
Main Author Wirtz, Jochen (Author)
Format Book
LanguageEnglish
Published Hackensack : World Scientific, [2017]
Subjects
služby
service industries
marketing služeb > management služeb
monografie
monographs
ISBN978-1-944659-05-9
Physical Descriptionxvii, 684 stran : ilustrace ; 23 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii, bibliografické odkazy a rejstřík
ISBN:978-1-944659-05-9
Physical Description:xvii, 684 stran : ilustrace ; 23 cm

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