Consumer behavior : buying, having and being

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Bibliographic Details
Main Author Solomon, Michael R., 1956- (Author)
Format Book
LanguageEnglish
Published Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paolo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2020]
EditionThirteent edition
Subjects
spotřebitelské chování
sociologie spotřeby
consumer behavior
sociology of consumption
učebnice
případové studie
textbooks
case studies
ISBN978-1-292-31810-3
Physical Description640 stran : ilustrace ; 30 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-1-292-31810-3
Physical Description:640 stran : ilustrace ; 30 cm

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