Staff View: Predatory thinking :

Predatory thinking : a masterclass in out-thinking the competition

Saved in:

Bibliographic Details
Main Author:	Trott, Dave (Author)
Format:	Book
Language:	English
Published:	London : Pan Books, 2014
Edition:	First edition in paperback
Subjects:	reklama a propagace reklamní agentury kreativita konkurenceschopnost úspěch v podnikání advertising advertising agencies creative ability competitiveness success in business monografie monographs
ISBN:	978-1-4472-8534-2
Physical Description:	262 stran ; 21 cm


LEADER	01680cam a2200493 i 4500
001	102688
003	CZ ZlUTB
005	20210407154549.0
007	ta
008	190410s2014 xxk e 000 0 eng d
999			\|c 102688 \|d 102688
020			\|a 978-1-4472-8534-2 \|q (brožováno)
040			\|a BOD022 \|b cze \|d ZLD002 \|e rda
072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
080			\|a 659.1 \|2 MRF
080			\|a 659.187 \|2 MRF
080			\|a 159.954 \|2 MRF
080			\|a 005.332.4 \|2 MRF
080			\|a 658:17.024.4 \|2 MRF
080			\|a (048.8) \|2 MRF
100	1		\|a Trott, Dave \|4 aut
245	1	0	\|a Predatory thinking : \|b a masterclass in out-thinking the competition / \|c Dave Trott
250			\|a First edition in paperback
264		1	\|a London : \|b Pan Books, \|c 2014
300			\|a 262 stran ; \|c 21 cm
336			\|a text \|b txt \|2 rdacontent
337			\|a bez média \|b n \|2 rdamedia
338			\|a svazek \|b nc \|2 rdacarrier
650	0	7	\|a reklama a propagace \|7 ph116035 \|2 czenas
650	0	7	\|a reklamní agentury \|7 ph125093 \|2 czenas
650	0	7	\|a kreativita \|7 ph121937 \|2 czenas
650	0	7	\|a konkurenceschopnost \|7 ph121800 \|2 czenas
650	0	7	\|a úspěch v podnikání \|7 ph286292 \|2 czenas
650	0	9	\|a advertising \|2 eczenas
650	0	9	\|a advertising agencies \|2 eczenas
650	0	9	\|a creative ability \|2 eczenas
650	0	9	\|a competitiveness \|2 eczenas
650	0	9	\|a success in business \|2 eczenas
655		7	\|a monografie \|7 fd132842 \|2 czenas
655		9	\|a monographs \|2 eczenas
910			\|a ZLD002
942			\|2 udc
992			\|a BK \|b SK
952			\|0 0 \|1 0 \|4 0 \|6 659TROTTD \|7 0 \|8 BOOK \|9 161727 \|a UTBZL \|b UTBZL \|c 005 \|d 2021-03-23 \|o 659/TROTT,D. \|p 420010185423 \|r 2021-03-23 \|v 200.00 \|w 2021-03-23 \|x N: nákup; \|y 01