rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services marketing
    sub title: integrating customer focus across the firm
  title info:
    title: Integration customer focus across the firm
  name:
    name part: Zeithaml, Valarie A.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Bitner, Mary Jo
    role:
      role term: aut
  name:
    name part: Gremler, Dwayne D.
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxu
    date issued: 2018
    copyright date: 2018
    edition: Seventh edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxviii, 514 stran : ilustrace ; 25 cm
  target audience: specialized
  note: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: služby
  subject:
    topic: doprovodné služby
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing
  subject:
    topic: service industries
  subject:
    topic: customer services
  subject:
    topic: customer relationship management
  classification: 658.8
  classification: 338.46
  classification: 658.818
  classification: 005.346
  classification: (075.8)
  identifier: 978-1-260-08352-1
  record info:
    record content source: JHD001
    record creation date: 181102
    record change date: 20210407154548.0
    record identifier: 102669
    language of cataloging:
      language term: cze