Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and...

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Bibliographic Details
Main Author Dühring, Lisa (Author)
Corporate Author SpringerLink (Online service)
Format Electronic eBook
LanguageEnglish
Published Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2017.
Subjects
Social sciences.
Marketing.
Public relations.
Communication.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658180348
DOI10.1007/978-3-658-18034-8
Physical DescriptionXVII, 318 p. 2 illus. online resource.

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Table of Contents:
  • State of Research: The Academic Debate on the Relationship between Marketing and Public Relations
  • The Philosophy of the Social Sciences
  • The History Marketing Thought
  • The History of Public Relations Thought
  • New Perspectives on the Future Relationship between Marketing and Public Relations.

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