A Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore

This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore's Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin. Singapore may be only &q...

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Bibliographic Details
Main Author: Ng, Patrick Chin Leong. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language: English
Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
Series: SpringerBriefs in Linguistics,
Subjects:
Linguistics.
Applied linguistics.
Chinese language.
Sociolinguistics.
elektronické knihy
electronic books
ISBN: 9789811034435
Physical Description: XV, 81 p. 1 illus. online resource.

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024 7 |a 10.1007/978-981-10-3443-5  |2 doi 
100 1 |a Ng, Patrick Chin Leong.  |e author. 
245 1 2 |a A Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore /  |c by Patrick Chin Leong Ng. 
264 1 |a Singapore :  |b Springer Singapore :  |b Imprint: Springer,  |c 2017. 
300 |a XV, 81 p. 1 illus.  |b online resource. 
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505 0 |a Chapter 1 Introduction -- Chapter 2 Review of literature on Planning for Language -- Chapter 3 Singapore: The contextual background -- Chapter 4 Review of literature on the Speak Mandarin Campaign (SMC) -- Chapter 5 Quantitative analysis: Reported language use and attitudes -- Chapter 6 Qualitative analysis: Views towards the Speak Mandarin Campaign -- Chapter 7 Conclusion. 
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520 |a This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore's Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin. Singapore may be only "a small red dot" and barely visible on the world's map. However, its complex and dynamic linguistic diversity and its quadrilingual educational system make it a unique and fascinating research site for examining deliberate language planning on the part of governmental authorities. 2016 marks the 37th anniversary of the Speak Mandarin Campaign, a focused language-planning policy aimed at changing the deeply entrenched sociolinguistic habits of Chinese Singaporeans who are used to speaking Chinese dialects. This book provides a revealing update on dialect speakers' attitudes towards the campaign by including discussions and other related issues such as the recent call for the revitalisation of Chinese dialects by younger dialect speakers, Chinese students' attitude towards learning Mandarin in schools, the encroachment of English in the home environment, the spread and dominance of English in the local linguistic landscape, and the challenges of maintaining Mandarin as a language of use and preference. . 
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650 0 |a Chinese language. 
650 0 |a Sociolinguistics. 
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