Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events

• Main Authors: Joo, Yu-Min. (Author), Bae, Yooil. (Author), Kassens-Noor, Eva. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2017.
• Series: Mega Event Planning
• Subjects: mezinárodní sportovní soutěže > ekonomické aspekty > Korejská republika; olympijské hry > ekonomické aspekty > Korejská republika; světové výstavy > ekonomické aspekty > Korejská republika; hospodářské dějiny > Korejská republika; international matches > economic aspects > Korea (South); Olympic Games > economic aspects > Korea (South); world exhibitions > economic aspects > Korea (South); economic history > Korea (South); Korejská republika > politika a vláda; Korea (South) > politics and government; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137531131
• Physical Description: XIII, 132 p. 9 illus. online resource.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea's position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate - as well as represent - South Korea's progress. It thereby highlights the broader implications for today's global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries.- Resumé vydavatel