The business model : how to develop new products, create market value and make the competition irrelevant Alexander Chernev

• Main Author: Chernev, Alexander (Author)
• Format: Book
• Language: English
• Published: United States : Kellogg School of Management, Northwestern University : Cerebellum Press, 2017
• Subjects: podnikatelské projekty; strategický management; management; business planning; strategic planning; příručky; handbooks and manuals
• ISBN: 978-1-936572-45-8
• Physical Description: iv, 160 stran : barevné ilustrace ; 24 cm