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|a 978-80-7454-719-5
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|x Řízení a správa podniku
|2 Konspekt
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1 |
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|a Barešová, Petra
|7 mzk2016903981
|4 dis
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| 245 |
1 |
0 |
|a Efektivní a etická marketingová komunikace zaměřená na cílovou skupinu 55+ =
|b Effective and ethical marketing communications focused on the target group over 55 years old : teze dizertační práce /
|c Petra Barešová
|
| 246 |
3 |
1 |
|a Effective and ethical marketing communications focused on the target group over 55 years old
|
| 264 |
|
1 |
|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2017
|
| 300 |
|
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|a 1 online zdroj (44 stran) :
|b ilustrace
|
| 336 |
|
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|a text
|b txt
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|a počítač
|b c
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| 338 |
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|a online zdroj
|b cr
|2 rdacarrier
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| 500 |
|
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|a Školitel Pavla Staňková
|
| 500 |
|
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|a Studijní obor: 6208V038 Management a ekonomika
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| 502 |
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|a Teze disertační práce (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2017
|
| 504 |
|
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|a Obsahuje bibliografii
|
| 546 |
|
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|a Text česky, resumé česky a anglicky
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
0 |
7 |
|a spotřebitelské chování
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|z Česko
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a volný čas
|7 ph127235
|2 czenas
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| 650 |
0 |
7 |
|a senioři
|7 ph117267
|z Česko
|2 czenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|z Czechia
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a leisure
|2 eczenas
|
| 650 |
0 |
9 |
|a older people
|z Czechia
|2 eczenas
|
| 655 |
|
7 |
|a teze
|7 fd133701
|2 czenas
|
| 655 |
|
7 |
|a disertace
|7 fd132024
|2 czenas
|
| 655 |
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|a elektronické zdroje
|7 fd186922
|2 czenas
|
| 655 |
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9 |
|a abstracts
|2 eczenas
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| 655 |
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9 |
|a dissertations
|2 eczenas
|
| 655 |
|
9 |
|a electronic resources
|2 eczenas
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| 700 |
1 |
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|a Staňková, Pavla,
|d 1972-
|7 mzk2002106300
|4 ths
|
| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
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| 856 |
4 |
1 |
|u https://digilib.k.utb.cz/handle/10563/41609
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|a BK
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| 993 |
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|x NEPOSILAT
|y EIZ
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