Destination branding for small cities : the essentials for successful place branding

• Main Author: Baker, Bill (Author)
• Format: Book
• Language: English
• Published: Portland, Oregon : Creative Leap Books, [2012]
• Edition: Second edition, completely revised and expanded
• Subjects: teritoriální marketing; malá města; reklama a propagace; cestovní ruch; regional marketing; small towns; advertising; tourism; branding (marketing); příručky; handbooks and manuals
• ISBN: 0-9849574-0-5; 978-0-9849574-0-8
• Physical Description: 204 stran : ilustrace ; 22 cm