Dictionary of media and communication studies

• Main Authors: Watson, James, 1936- (Author), Hill, Anne, 1952- (Author)
• Format: eBook
• Language: English
• Published: London : Bloomsbury Academic, 2015.
• Edition: 9th edition.
• Subjects: komunikace (sdělování); sociální komunikace; mediální komunikace; communication; human communication; communication in mass media; elektronické knihy; výkladové slovníky; electronic books; explanatory dictionaries
• ISBN: 9781628921496; 9781628921489
• Physical Description: 1 online zdroj (448 stran : ilustrace)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives.- Resumé vydavatel