Tourism Marketing : A Strategic Approach

Bibliographic Details
Title: Tourism Marketing : A Strategic Approach
Authors: Ray, Nilanjan
Resource Type: eBook.
Description: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Subjects: Tourism--Marketing
Categories: BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, SCIENCE / General
Published: 2017
Database: eBook Collection (EBSCOhost)


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