Rethinking place branding : comprehensive brand development for cities and regions
Sestavte dobrý marketingový plán : jak správně stanovit strategii, efektivně plánovat a dosahovat marketingových cílů
Marketing your business : a guide to developing a strategic marketing plan
Hudba v obchodním prostředí : kvantitativní a kvalitativní analýza
Conference proceedings DOKBAT : 11th Annual International Bata Conference for Ph.D. Students and Young Researchers
Conference proceedings DOKBAT : 12th Annual International Bata Conference for Ph.D. Students and Young Researchers
Conference proceedings DOKBAT : 13th Annual International Bata Conference for Ph.D. Students and Young Researchers
Conference proceedings DOKBAT : 14th Annual International Bata Conference for Ph.D. Students and Young Researchers
Services marketing : integrating customer focus across the firm
Marketing research
Brand you : marketing, real people, real choices
Marketing : Grundlagen - Strategien - Instrumente
Good works! : marketing and corporate initiatives that build a better world... and the bottom line
Fashion marketing & merchandising
Fashion marketing and communication : theory and practice across the fashion industry
Network marketing : jak v životě neprohrát
Quantum marketing : mastering the new marketing mindset for tomorrow's consumers
Advanced methodologies and technologies in digital marketing and entrepreneurship
Marketing
An introduction to fashion retailing : from managing to merchandising